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Author Topic: Marketer Sues Google and Wins!  (Read 460 times)

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Marketer Sues Google and Wins!
« on: March 07, 2009, 12:24:04 PM »

Why I Sued Google (and Won)

Like most Americans, I use Google's search engine several times a day without so much as a second thought. It was only in 2007 that my company's relationship with Google, Inc. temporarily escalated to that of a full-fledged customer, when Think Computer Corporation became yet another a Google AdWords advertiser. (AdWords advertisements appear on the right side of the main Google search results.) Sadly, the several ad campaigns we tried during this brief experiment failed miserably to bring in any new revenue, and so I personally went back to being just another user of Google's search service -- at least until March, 2008. That's when my company signed up for the flip side of Google's advertising juggernaut: AdSense. In anticipation of a new product, Think had acquired a brand new domain name that was unexpectedly receiving a high volume of internet traffic. Instead of paying Google for Think's ads, I thought it might make more sense for Think to get paid for displaying Google's.

http://www.huffingtonpost.com/aaron-greenspan/why-i-sued-google-and-won_b_172403.html
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