How to Insert Meta Tags and Why by J. Richard Kirkham
If your web page says Home, Default or the url of your website, THAT is what the search engines see and what YOUR prospective customers see when looking for your web page. Here's how to fix it....
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How to Insert Meta Tags and Why
If your web page says Home, Default or the url of your website, THAT is what the search engines see and what YOUR prospective customers see when looking for your web page. Here's how to fix it....
What is a Meta Tag?
A meta tag is special coded text that goes into the part of a web page referred to as the head. It allows search engines and, depending on the tag, visitors to read about your web page before even clicking on the link to your web page.
Why are Met Tags Important to Me?
If you've read the first paragraph you already
know why. You have 30 seconds or less to keep someone on your web
page once the prospect gets there. You have even less time to get
them to click on your link in the search engines while they're
surfing. This is important for you to realize. It's not just
competing products, it's competing web sites as well. If your
competitors' web sites don't say Home, Default, or your web page
address for a title or have gibberish for a web page description,
your future customer will never visit your page.
Okay, My Web Page Says Home. How Do I Fix It?
Let's assume (yes I know) your web page is on your
hard drive. Okay if you're a total newbie I mean let's assume it's
on your computer. If it's not open up your web page editor on your
web server in html code mode so you see what may appear to you as
a bunch of gibberish
Find your local web page on your
computer
PC users right mouse click on your local web page
Left mouse click on Open with
Left mouse click on
Notepad
If your successful there's that gibberish I
discussed with you earlier.
Okay, The Web Page is Open. I See The Gibberish What Now?
Now, for the purposes of this article ( will
actually be < . If I don't do it that way this web page will
think I'm adding meta tags.
If you see a line of text that
says
(Title)(/Title)
Then simply place the title
of your web page. If not then type those tags in yourself below a
tag that says
(Head)
Okay Rick. I Added My First Title Tag! What Now?
Now look for your description tag. You'll find it
between
(Head) and (/Head)
It should say
(Meta
Name = "Description" Content = "My keyworded sales
type description for search engines and prospects")
Many
search engines still use this tag. As you can see from my
description above it's an important sales and informational tool.
If you can't find this tag, write it yourself or alter the content
if you do find it. Place it between
(Head) and (/Head)
Got It Rick! My Description Tag is Done. What Now?
Although not that important any longer, a keywords
tag wouldn't hurt. Follow the exact same procedure as above
replacing the word description with Keywords
In the
content section use commas to separate your keywords and keyword
phrases.
(Meta Name = "Keywords" Content =
"keywords, keyword phrases")
All Done Rick! I Have a Keyword Tag. What Now?
Left mouse click on the word file in the upper
left hand corner
Left mouse click on Save
Left
mouse click on file
Left mouse click on Exit
Now
double left mouse click on your local web page. Look up on top at
the title bar. If you remember to use < instead of ( you can
now see the title of your web pate and the title's not "Home"!
Conclusion
Congratulations on making your first meta tags!
There's really quite a bit more to it than that. There's adding
keywords to your title and description that prospects may search
for in the search engines. There's finesse and sales techniques to
improve your click through ratios, but your on the way!
Feel
free to contact me. My specialization as a dual certified teacher
is service oriented to new writers and marketers or those
experienced marketers who need a little help getting over a hump.
Here is a list of my services thus far
http://newbieservices.com/Services/
Recently, due to demand, I've added just meta tag insertion. Of
course I end up suggesting some optimization ideas as well I just
can't help myself.
About the Author
Dual
certified teacher, self-defense
instructor and 30
years sales veteran Sensei J. Richard Kirkham B.Sc., offers
his sales, business and computer services
http://newbieservices.com/
both online and in business and home. Be sure to join his Post Ads
and Marketing Advice Forum http://NewbieServices.com/Forum
"Here is a list of my services thus far
http://newbieservices.com/Services/
Recently, due to demand, I've added just meta tag insertion. Of
course I end up suggesting some optimization ideas as well I just
can't help myself. Feel free to contact me. My specialization as a
dual certified teacher is service oriented to new writers and
marketers or those experienced marketers who need a little help
getting over a hump."